Unfinal Touch

Keep Touching In the last section, we talked about what to do after the fact. This chapter focuses on keeping top of mind.   We are realists and know that going to the dentist or thinking about the dental office for that matter, is far from top priority for most patients. We carefully treatment plan […]

Checking In

  Following up with patients establishes confidence in your caring. This simple strategy is often overlooked or labeled a waste of time. Don’t make it a burden. These calls are short and to the point. Expressing concern is a welcome sentiment and lets the patient know your practice cares and is grateful. Other times a […]

Average Law

Throughout this book, we have emphasized creating an amazing experience but also realize we all are only human. Mistakes happen, interactions don’t go as planned and patients become upset. This is the price of doing business in healthcare.   While the goal is always to be on the mark, consistency is the equalizer. When patients […]